marketing research

Differences in Customer Perceptions Three eating houses will be analysed with SPSS to find out the differences in customers perceptions. The SPSS stands for statistical Analysis in Social Science, SPSS is a computer program used for statitiscal analysis, the SPSS contains package such as descriptive analysis, Bivariate analysis, Prediction for numeral outcomes and predicition for identifying products. Three eating places, slovenly persons breathing time, solitary atomic number 82 Steakhouse and Saloon and The unsung Angus Steakhouse will be analysed through answerers point of views on discussions as large portions, practised employees, food quality atmosphere, speed of service and reasonable prices. SPSS wallop Portions According to the SPSS research, between snaffles snorkel breather, Lone catch and shadowy Angus Steakhouse, 65 respondents that went to Hogs Breath agreed that the portion of Hogs Breaths meal are not that big, which correlates at 2 .77. Lone trader on the other hand, 49 respondents agreed that the serving clear of their meal are fairly large, with 3.39. Meanwhile, dreary Angus with 86 respondends agreed that their serving portions are verified large on the scale of 3.57.

Based on the findings of large portions, out of the collar competitors, Black Angus Steakhouse comes out at the top, as theyre the winners in the large portions sections. Which can be the quality that the customers are receiving value for money. Competent Employees 49 respondents who went to Lone genius Steakhouse and Saloon, agreed that the competency of employees are not at a hi gh level, the respondents rank them at 2.49.! Furthermore, 65 respondents that went to Hogs Breath rank the capable employees level at 3.15. On the other hand, The Black Angus Steakhouse, with 86 respondents agreeing that Black Angus Steakhouse has a high level of competent employees, which the came at 5.15. This result could come from the effect of each of the restaurants internal training of staff members. To add on, it is the...If you urgency to get a full essay, order it on our website: BestEssayCheap.com

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