Annotated Bibliography

Annotated Bibliography Topic Proposal: The goal of this proposal is to recognize whence Public dealings is good for give awaying organizations and companies. Possible want may include an examination and extension of the motifs and strategies from the fields of mint Communication, which is my major. Chia-Hung, Hung. The Effect Of Brand Image On Public dealings Perceptions And Customer Loyalty. International Journal Of Management 25.2 (2008): 237-246. Business jump Complete. Web. 19 Apr. 2012. In this phrase, Chia-Hung explains the different effects on consumers light of PR and link public relations percept to revealcomes such(prenominal) as enhanced corporate mug image. He begins to figure out the reasons why people measure PR from customer erudition: (1) public relations messages may not have swan on consumers hunch forwardledge, and (2) the influence of the messages might not be decreed on consumers attitude or behavior; so he measure d PR from consumer perspective diagrams. This article uses models, diagrams, and statistics and firm essay to persuade people of a more confirming and realistic idea of what outcomes can become of corporate brand image. Also, Chia-Hung continues to collect information and creates a few hypotheses relating to if Public relations will be positively related to brand image. Furthermore, he concludes that the outcomes are positive and I will introduce his theories, info collection, and hypotheses in my interrogation paper in range to intone my credibility. This article is not objective, for it has healthful evidence throughout the article to prove it is a obligation wing bias. I excogitation to base one of my paragraphs on the positive outcomes of corporate brand image with Chia-Hungs data collection in order to let the audience know why branding is important, so I will integrate data into it. Fortunato, John A. use Sponsorship As A spring Of Public Relations: A Case Study Of Chevrolet And ! study League...If you want to get a full essay, order it on our website: BestEssayCheap.com

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