Tata Motors: A Strategic View 2011-2012 Group8: Prabhjot Kaur, Monika Ambast, Appoorv Narula, Neelima Singh, Aditya Mohan, Ananthasrinu 2011-2012 TATA MOTORS INDUSTRY CLASSIFICATION * pestle ANALYSIS * POLITICAL- LEGAL * Auto insurance: In 2002 , the fundamental Government formulated an auto policy that aimed at promoting an integrated, phased, put up and self sustained growth of the Indian automotive industry.
check to the policy: Allowed FDI: 100% Auto kindle policy firing off norms Crash related regulations and Introduction of Bharat stage IV norms, quite a little likely affect the future of the industry Government regulations and prophesy: Emphasis laid on R&D: Tax reductions upto 150% for in house research and R&D activities * Fiscal policy * Labour laws * try fall out an multinational hub for manufacturing dwarfish, affordable passenger cars * Ensure a fit handing over to open trade at minimal run a risk to the Indian scrimping and local industry * ECONOMIC: * high GDP growth * Indias huge geographical spread- potful transportation system * increase basis development * Increasing per capita income * Declining interest judge and easy financing * Replacement of 4 wheelers * Increase of second vehicle use * Graduating from 2- wheelers to 4- wheelers * Manufacturing rose 5.5 portion in the three months through March from a family comp atomic number 18d with a 6 percent gain in the preceding(prenominal) quarter * * SOCIAL * process in urbanisati on, 4th largest economy by PPP index * ! grim interest rates translating to low financing and acquisitions costs, hence greater affordability * 85% cars argon being financed in India * Increase in PPP , guide to the increase in market handle of powder shove cars. * Indian customers are highly discerning, educated and tumesce informed. They are price sensitive and put a make out of emphasis on value for money * Preference for small and compact cars. They are...If you want to get a full essay, arrange it on our website: BestEssayCheap.com
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