MA1 Essay Example | Topics and Well Written Essays - 1500 words

MA1 - Essay ExampleThe thesis for the advertisement is drink soda, and you add weight, to the levels of obesity in a few years.The intended addressees group for the commercial message is the general population, due to the fact that concerns over childhood and adulthood obesity have hit the news over the last decade (CPHE and NCCPC 4). The man use in the advertisement is meant to communicate the figurative message, of a person ingesting fat into their body in the form of soda. However, it is also possible to interpret that the rationale for using an adult in doing the commercial was used to pass the message to adults, some of whom are parents, so that they can stop the consumption of honeylike sodas among their children. Taking into bank note that obesity is a problem that affects all people, rich and poor, young and old, healthy and sickly, can offer the indication that the advertisement is not targeted at any neighborly class of people (CPHE and NCCPC 5). Further, the disgust on the face of the man, as he tries to ingest the messy contents of the glass seems to have been incorporated into the advertisement intentionally. The start out of incorporating the horrible facial expression into the scene could have been made, with the aim of communicating to the audience, the kind of feelings they will experience after taking sugary beverages for some years.In support of the theme that soda is a contributor to the increasing problem of adult and childhood obesity, Friedman and Schwartz give the information that the wide availability of obesity-contributing foods like sugary drinks in supermarkets, grocery stores, vending stores at school and otherwise public places increases the access to these problems for all (718). More importantly, Friedman and Schwartz make the observation that the desire for the sugary beverages, among other similar foods, is heightened by the reinforcement of the information communicated over the media (718). The messages