strategic Fiji Water

Fiji Water Executive Summary: There ar octuple recent strategic issues that the bottled irrigate company Fiji Water is facing. The stinting recession has led to a change in consumer pass away trends, and the bottled water category is not as stable financially as it used to be. Environmental issues, such as waste and pollution, argon also affected Fiji Water and its competitors. Bottled Water companies are attempting to shift packaging and shipping to more ecologically sore materials and modes, as consumers favor environmentally sustainable products. Additionally, as consumers deplume on obtaining healthier lifestyles and diets, they have begun to question the safety and verticality of the water that bottled water companies are producing. Fiji Water has been affected greatly by all of these issues, as well as prove press about the socio-economic conditions of their souring location, and in 2008 was forced to layoff 40% of their staffing resources. With limi ted resources, an action device going forward must(prenominal) be cost efficient and extremely effective. By analyzing and critiquing tetrad potential strategic options, a rational next pulsation for Fiji Water can be discovered. By supporting this aim with marketing tactics and communication, it can attempt to stimulate summons for the company.

Current Overview: History: Fiji Water is bottled water artesian water that was founded in 1993 in Colorado and first produced and sold to the public in 1996. It is sourced from the artesian region of the Fiji Island, packaged, shipped and sold to distributers across the population in respective(a) si! zes. In 1997 it was introduced to the US in the California and Florida markets (answers.com). Today, its provide are located in Los Angeles, its President is John Edward Cochran, and it is a alto hold outher owned subsidiary of compile International fraternity (RIC). Roll International Corporation is a private, $2b corporation... If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay